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forward? I believe innovation will come from outside the mainstream music companies, the
way it has over and over again across so many different industries. The automobile did not
come from the Horse and Buggy makers and refrigeration did not come from the Ice Kings,
so why would the next musical innovation come from Warner or Universal Music, or any
other indie label for that matter? Just as theatre evolved into motion pictures, then broadcast
television, then video tape and DVDs to IMAX 3D emersive experiences, so will music
continue it s transformation, propelled by technology and new nimble entrepreneurs.
Musicians of the future need to face the fact that living a life in music is a privilege that they
will have to earn through hard work, preparation, innovation and collaboration. Young artists
need to be willing to take risks and push the edges of creative expression by embracing the
reality that nothing about music is normal anymore.
The team that may be most compelling for creative artists
to form is a strategic business manager, a social marketing
manager, and a technologist.
We need fresh thinking and risk capital to fund the next wave of musical innovators. The
challenge for the music business is to create value in the place of falling revenue and to
energize the new generation of music fans to really support music. Do you have what it takes
to reinvent the business? What ideas do you have that could light the way into the future?
About the Author
Dave Kusek is Vice President at Berklee College of Music, responsible for managing the
online music school, Berkleemusic.com. Kusek was a co-developer of the revolutionary
Musical Instrument Digital Interface (MIDI), co-inventor of the first electronic drums at
Synare, and founder of Passport Designs, the first music software company. In 2005, he co-
authored the book The Future of Music: Manifesto for the Digital Music Revolution. Kusek is also
the founder of musicpowernetwork.com
DaveKusek
Blog: The Future of Music
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The Future of Music and the Music Business
Examine alternatives to the traditional means of distributing and marketing music, and explore
scenarios and uncover opportunities that the new digital reality offers. Explore challenging aspects
of the music business and discover the changes, technologies, innovation and powerful trends that
are affecting its future. This course is essential for all artists, songwriters and music business people
seeking success in the future. View Course
www.berkleemusic.com
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Future of Music by Dave Kusek
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